The production and application of learning analytics have extensive implications for education choices both now and in the future. While learning analytics can be used in many ways to improve learning, we must be aware of the more subtle consequences of its use in order to ensure that they are oriented toward the most positive ends possible. We make many choices and assumptions (sometimes implicitly) at many stages of research, including question selection, data collection, data processing, analysis, and presentation. These choices frequently have equity implications, often in subtle ways.